🎉 The Chinese mainland’s tourism market kicked off 2026 with strong momentum! The New Year holiday saw a surge in tourism, fueled by diverse consumer preferences and emerging travel trends.
✨ Online travel agency Fliggy reports that searches for New Year’s Eve–themed trips—countdown performances, fireworks shows and light displays—jumped 58% year on year. Festive experiences are clearly top of mind for today’s travelers.
🌐 This trend shows that people are craving immersive celebrations and unique experiences to ring in the new year. From dazzling light displays to epic fireworks, the focus is on creating moments that sparkle both in person and on social feeds.
🚀 With such a strong start, the Chinese mainland’s travel scene is set to shine all year long. Whether you’re planning your next adventure or exploring market trends, this momentum is one to watch! 🌍
Reference(s):
cgtn.com
