Cultural trade is emerging as a new growth engine, seamlessly connecting art with economic development. In 2023, China's cultural products reached a total import and export value of $166.36 billion—with exports at $148.41 billion and imports at $17.96 billion—signaling rapid growth and a vibrant era in cultural exchanges.
Digital technology is playing a major role in this revolution. Big data maps global cultural tastes, AI-driven recommendations tailor experiences, and immersive VR tours allow viewers to virtually visit stunning heritage sites like the Mogao Caves and the Forbidden City. These innovations are making cultural exploration as cool as your favorite binge-watch 🎨🌍.
According to Xin Yueyou, an associate professor at the Research Center for Regional Coordinated Development of Zhejiang University, cultural trade is not just about numbers—it deepens people-to-people bonds. Diplomatic initiatives and exchanges, like those seen in the Belt and Road, bring together professionals from various sectors to share ideas and build mutual understanding.
Supportive policies and joint mechanisms, including tax reductions and enhanced business environments, are paving the way for even higher quality cultural exports. As scholars, artists, and young entrepreneurs continue to innovate, China's cultural heritage is set to shine even brighter on the global stage.
In essence, cultural trade is more than a market strategy—it’s a dynamic bridge that connects creative art and economic progress while fueling global cultural exchange in our digital age 🚀.
Reference(s):
How cultural trade ties Chinese cultural dissemination and economy
cgtn.com
