China's island province of Hainan is fast emerging as a vibrant global travel retail hub. A fresh white paper, "The 2025 Hainan Travel Retail White Paper," released at the 5th Global Consumption Innovation & Duty Free and Travel Retail Exchange Event during the 5th China International Consumer Products Expo (CICPE), reveals how booming tourism, innovative policies, and bold retail strategies are reshaping its landscape. 🚀
Since early 2024, multiple new measures have made the island even more attractive to international visitors. Notably, young, tech‐savvy travelers born in the 1990s and 2000s now account for over 50% of the tourist influx, driving demand for cosmetics, skincare, luxury goods, and electronics.
Institutional innovations have further enhanced Hainan's business environment within its free trade port framework, ensuring fair competition and setting the stage for robust growth. Record-breaking figures include 97.21 million tourist visits and over 204 billion yuan in tourism revenue, along with a dramatic surge in inbound numbers.
As the white paper highlights, Hainan is well on its way to becoming a key global nexus for travel retail, offering fresh opportunities for both domestic high‐spending visitors and international travelers. Stay tuned for more insights on this thrilling travel retail revolution! 🌍
Reference(s):
White paper shows Hainan's evolution into global retail tourism hub
cgtn.com
