Ever dreamed of creating short AI videos featuring iconic characters without getting a cease-and-desist? 🤔 OpenAI just made it possible (or not!). With its new standalone Sora app, the company is giving content owners more granular control over how their characters appear in AI-generated clips.
Sam Altman, OpenAI’s CEO, announced on his blog that studios and rights holders will soon be able to block or allow the use of their characters in Sora. That’s huge for TV and movie companies worried about unauthorized AI mashups flooding social feeds.
Even cooler: OpenAI plans to share revenue with creators who opt in. 💸 As users produce more videos (up to 10 seconds each) for niche audiences, the company is testing a revenue-sharing framework to ensure fair compensation. Altman admitted it’ll take some trial and error, but he’s aiming for a rollout across all OpenAI products soon.
Sora launched this week in the U.S. and Canada and has already stirred Hollywood chatter. Disney, for example, has chosen to opt out of the app. 🤷♀️ But for studios and indie creators open to AI collaborations, Sora could be a new way to reach fans and earn extra cash.
This move positions OpenAI alongside other tech giants racing into text-to-video AI, like Meta’s Vibes and Google’s AI experiments. For news enthusiasts, entrepreneurs, and creators alike, Sora’s updates highlight how the AI landscape is evolving – and how your favorite characters might appear on-screen next.
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OpenAI gives content owners more control over Sora AI video app
cgtn.com
