Across Europe, a surge in anti-U.S. sentiment is transforming shopping habits and travel trends. 📉 In France, an innovative new app helps consumers spot and avoid American products, while surveys reveal strong support for boycotting brands like Tesla, McDonald's, and Coca-Cola.
In Denmark, locals are showing their pride by choosing European brands over well-known American snacks, with major retailers emphasizing homegrown products. Carlsberg CEO Jacob Aarup-Andersen noted a visible decline in Coca-Cola sales, highlighting the shift.
Driving this movement is a broader discontent with U.S. policies. Actions dating back to the Trump administration—including the controversial interest in acquiring Greenland—have sparked consumer activism. Data from the European Central Bank’s Consumer Expectations Survey shows that many are ready to switch from U.S. goods, scoring a median substitution rate of 80 out of 100.
The tourism sector feels the impact as well. According to the U.S. Department of Commerce, global visitors to the U.S. dropped by 3.3% between 2024 and 2025, with an 11.6% plunge in March 2025 amid tighter travel advisories from several European nations.
As consumer choices and travel plans shift dramatically, brands and policymakers may need to rethink their strategies in this evolving landscape. Stay tuned as the story unfolds and European trendsetters make their voices heard!
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Anti-U.S. sentiment surges across Europe: Boycotts and travel decline
cgtn.com
