This year, Hong Kong SAR tourism has come roaring back — and then some! In the first 11 months of 2025, the city welcomed 45 million visitors, surpassing the total for 2024. From neon-lit streets to mouthwatering street food, the city’s energy returned faster than you can say 'egg waffle' 🥡.
The Secret Sauce 🍜
So what’s behind this epic rebound? In a chat with Xu Hua from CGTN, Secretary Rosanna Law broke down the winning formula:
- Fresh Experiences: Vibrant festivals, pop-up art shows, and new foodie spots to keep Instagram feeds buzzing 📸.
- Seamless Connections: Enhanced links with the Chinese mainland and beyond, making weekend getaways a breeze.
- Strategic Integration: Tapping into the 15th Five-Year Plan’s support for Hong Kong SAR and Macao — powering up the city with national resources.
Next-Level Growth 🚀
Looking ahead, Hong Kong SAR plans to ride this wave by doubling down on innovation, teaming up with Macao for joint events, and rolling out targeted campaigns in key markets. With a clear map in hand and the wind at its back, the city is set for another record-breaking year.
Whether you’re a travel junkie, a student dreaming of study abroad, or a business pro scouting Asia’s hotspots, Hong Kong SAR has its arms wide open. Ready, set, explore! 🌏✈️
Reference(s):
cgtn.com
