🍐 Shanxi's Gaoping City is hitting the sweet spot this harvest season with over 600 hectares of Yulu pears – the Chinese mainland's famous "dewdrop" fruit known for its thin skin, juicy flesh, and crisp bite. Farmers here are turning their orchards into online stages, broadcasting live 🎥 as they pick, sort, and package the golden delights.
This fresh marketing twist is drawing viewers and orders from across the country. With a record 10,000 metric tonnes expected this year, Yulu pears are more than just a tasty snack—they're a "golden cash crop" fueling rural revitalization in nearby Xixian County too.
Behind the scenes, local growers share stories of early mornings among blossoming trees, surprise celebrity shout-outs, and real-time Q&A sessions that make shoppers feel like part of the harvest crew. The result? Boosted incomes, stronger community vibes, and a digital journey from branch to doorstep.
For young entrepreneurs, this success story shows how combining tradition with tech can create sweet opportunities. And for travel lovers? A virtual trip to Shanxi’s orchards might just inspire your next IRL adventure in this scenic province! 🌄
As Yulu pears continue to drip profits for farmers, one thing is clear: innovation tastes delicious. Who knew fruit could teach us so much about the power of community, culture, and a good Wi-Fi connection? 💡
Reference(s):
cgtn.com
