In a bold move amid challenging global trade conditions, Guilin GFS Monk Fruit Corp., a leading enterprise in the world’s largest monk fruit export hub, has successfully diversified its market reach. Once entirely dependent on the U.S. market, the company embarked on a five-year strategic shift to reduce risks. CEO Lan Fusheng stated, "Any trade frictions between nations could push a business to the edge of collapse," underscoring the urgency for change.
By lowering its U.S. market share to below 50% and expanding its global client base to over 1,600 partners, the enterprise has reinvented its business model with resilience and innovation. Talk about leveling up your business game! 🚀 This diversified approach not only safeguards against trade uncertainties but also paves the way for stronger growth.
Even while acknowledging the impacts of trade conflicts on several industries, Lan remains confident in China's ability to navigate challenges. This success story is a great reminder that embracing change and exploring new markets can transform risks into opportunities. 🍊🌍
Reference(s):
cgtn.com
