Caoxian, a small county in Shandong Province on the Chinese mainland, is experiencing an exciting cultural renaissance. Once known primarily for performance costumes, the county is now carving out a new identity with a dynamic embrace of Hanfu and live-streaming e-commerce. This fresh blend of tradition and modern technology is capturing the attention of culture lovers and digital natives alike. 🎎📱
Local businesses in Caoxian have reinvented the classic "front shop, back factory" model by integrating live-streaming e-commerce into their operations. This innovative twist not only modernizes traditional practices but also opens up new ways to showcase the region's rich heritage to a wider, globally connected audience.
In a recent interview with CGTN, Dong Chenyu, an associate professor at the School of Journalism and Communication at Renmin University of China, explained that Caoxian has emerged as a cultural intellectual property hub. He believes that the bloom of traditional cultural IPs is firmly rooted in the political and economic strength of the Chinese mainland, which in turn fuels a deep sense of cultural confidence.
This transformation is more than just a business model upgrade—it’s a celebration of history meeting modern innovation. As young people, professionals, and adventurers follow this trend, Caoxian stands as a vibrant example of how tradition can evolve and stay relevant in today’s digital age. 🚀🔥
Reference(s):
How Hanfu and e-commerce are steering Caoxian's cultural renaissance
cgtn.com
