China's love affair with whisky is heating up! 🥃❤️ This month, Diageo, the world's leading spirits company, made a splash by opening a brand-new distillery in the picturesque Eryuan County in southwest China's Yunnan Province. 🌄✨
With China's doors wide open for foreign investment, Diageo is seizing the moment to tap into the country's booming whisky market. \"China is not just an emerging market; it's a priority for us,\" said Diageo CEO Debra Crew in an exclusive chat with CGTN reporter Yang Jinghao. 🎤🗣️
The new distillery isn't just about producing whisky; it's about blending the rich cultures of East and West. \"We're excited to create spirits that resonate with Chinese consumers while honoring the traditions of whisky-making,\" Crew shared. 🧉🇨🇳
China's commitment to high-level opening up has created a vibrant environment for companies like Diageo. The investment in Yunnan Province is a testament to the company's confidence in the Chinese market. \"We see immense potential here, not just in terms of sales but in forging lasting relationships,\" Crew added. 🤝🚀
For young entrepreneurs and investors, Diageo's move signals a trend of global businesses deepening their roots in China. It's an exciting time for the spirits industry, and who knows? Maybe the next big whisky sensation will come straight from Yunnan! 🥳🎉
So, whether you're a whisky enthusiast or just love a good success story, keep an eye on Diageo's journey in China. Cheers to new beginnings and global connections! 🥂🌐
Reference(s):
cgtn.com
