This Wednesday, December 10, 2025, China Media Group (CMG) unveiled the theme and logo for its highly anticipated 2026 Spring Festival Gala, celebrating the Year of the Horse. 🐎🎉
Dubbed "Galloping Steed, Onward Unstoppable," the theme draws on the ancient Chinese concept of Qi Ji (steed), evoking the image of a legendary thousand-mile horse that symbolizes boundless energy, pioneering spirit, and the drive to push forward.
The phrase Qi Ji also resonates with the word "miracle" in Chinese, capturing CMG's ambition to inspire new wonders and reflect China's confidence as it embarks on the 15th Five-Year Plan (2026-2030). ✨
Inspired by the classic poem "Li Sao" from the Songs of Chu anthology, the logo features a dynamic horse in mid-stride, representing courage, leadership, and the bold journey ahead. It's a visual celebration of heritage and hope, setting the stage for a gala packed with music, dance, and storytelling.
With just over a month until Lunar New Year, anticipation is already building for a show that promises to blend tradition with cutting-edge production—delivering an unforgettable cultural spectacle for audiences at home and around the world. 🌏🎊
Reference(s):
cgtn.com
