📣 Guess who's back? Meta is reintroducing facial recognition technology to tackle those pesky celebrity scam ads on Facebook! 🎭🕵️♀️
Three years after hitting pause on facial recognition due to privacy concerns, Meta is testing the waters again. This time, they're aiming to protect public figures from being exploited in fraudulent ads that trick users into shady schemes. 😱💰
Starting this December, about 50,000 celebrities will have their profile pics automatically scanned and compared with images used in suspect ads. If a match pops up and the ad is sketchy, Meta will block it. 🚫✨
\"The idea here is to offer as much protection as possible,\" says Monika Bickert, Meta's VP of content policy. Celebs will be notified and can opt out if they prefer. 🎤👍
But hold up! This trial won't be rolling out everywhere. It's skipping regions like the European Union, Britain, South Korea, and the U.S. states of Texas and Illinois due to regulatory hurdles. 🌍🚧
Back in 2021, Meta shut down its facial recognition system and deleted data of a billion users over \"growing societal concerns.\" Now, they're giving it another shot to keep our feeds free from fake celeb endorsements. 🤖🔄
Meta's move comes as they face lawsuits claiming they haven't done enough to stop \"celeb bait\" scams, often using AI-generated images of famous faces. Time to level up the security game! 🕹️🔥
What do you think about Meta's new strategy? Is facial recognition the hero we need, or is it opening a can of worms? Let's chat! 💬💡
Reference(s):
Meta relaunches facial recognition to combat celebrity scam ads
cgtn.com
