Move over, traditional travel guides! 👋 TikTok is now the hotspot for Spanish travelers planning their next adventure.
According to a recent study by Alkemy Iberia and the Interactive Advertising Bureau, TikTok has surged as one of Spain's most popular tools for holiday planning. 🌟
Diving into 1.7 million tourism-related comments across social media, the study highlights how TikTok serves up diverse destination ideas in just minutes. ⏱️
\"We see that TikTok is consolidating itself as a travel agent,\" said Borja Lorenzo, marketing director at Alkemy Iberia and leader of the study. \"It's becoming the go-to platform for quick insights into destinations through its engaging video format.\" 🎥
The data doesn't lie! 📊 Rising travel trends align with TikTok's booming user base in Spain, revealing a new era where social media shapes our travel choices. From dreamy destinations to insider tips, it's all just a swipe away. ✨
TikTok's savvy algorithm, which spotlights engaging content, has brands and influencers promoting hidden gems 🏝️, sparking viral trends among the youth. Talk about wanderlust goals! 😍
\"TikTok's search results connect directly with travelers, bridging the gap between us and the services we need,\" Lorenzo added, confident in TikTok's growing role in trip planning. 💡
Echoing this sentiment, Alkemy Iberia's executive director, Ruth Blanch, emphasized the importance of understanding consumer vibes to tailor marketing messages. \"Our goal is to grasp what makes consumers tick and build better relationships,\" she said. ❤️
For TikTok users like Pati Alpuente, the app is a treasure trove of travel inspo. \"It's great for holiday searches because people share itineraries, prices, and must-see spots… a bit of everything!\" she told Xinhua. The speed and accessibility make it a favorite among her friends too. 🌍🗺️
So, if you're dreaming of your next getaway, TikTok might just be your new BFF. Happy scrolling and bon voyage! 🚀🌴
Reference(s):
cgtn.com
