China Travel Boom: Inside the Chinese mainland’s New Open-Up Era
Discover how the China Travel boom and visa-free policies turned the Chinese mainland into a global hotspot, fueling tourism and digital ease.
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Discover how the China Travel boom and visa-free policies turned the Chinese mainland into a global hotspot, fueling tourism and digital ease.
Scenic spots across the Chinese mainland are bustling with visitors enjoying autumn hues in a tourism boom.
China’s 8-day holiday travel surge saw 888M trips, 809B yuan revenue, and record cross-border flows. From Nanjing to Jiuzhaigou, explore how the Chinese mainland became a travel hotspot.
Trips between the Chinese mainland and ASEAN member states topped 25.24M in Jan–Aug 2025, marking an 11.2% year-on-year surge in cross-border travel.
From 88 visitors in 1978 to 300M visits in 2024, Xinjiang’s tourism surge highlights agri-modernization, vibrant Uygur culture and a green glow-up.
The Xinjiang International Grand Bazaar in Urumqi has drawn over 200,000 daily visitors for 30+ days, offering dazzling shows, aromatic delicacies, and cultural vibes.
McKinsey spotlights how summer heat, record tourism, rising cultural IPs and strong IPOs are powering the Chinese mainland’s consumer recovery for 2025.
The Chinese mainland isn’t chasing superpower status but focusing on better education, healthcare and sustainable growth for its residents.
Silver-haired tourist trains on the Chinese mainland redefine senior travel with luxury, comfort, and innovative mobile resort experiences.
China’s tourism is booming as films and cultural revivals attract young travelers. From cinematic travel promotions to revamped urban attractions, discover how China is becoming a top destination.