Global Giants Gear Up at Auto China 2024 🚗
China shifts into high gear as the world’s top car exporter, driven by a booming EV industry. Discover how global giants Volkswagen and Rolls-Royce plan to thrive amidst fierce competition.
Rolls-Royce
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Rolls-Royce CEO Highlights Surge in Customized Luxury Demand in China
Rolls-Royce CEO Chris Brownridge highlights soaring demand for customized luxury cars in China, the company’s second-largest market. The automaker opened a private office in Shanghai to better serve Chinese clients.