China’s Livestream Shopping Boom Redefines E-Commerce Future
Explore how China’s livestream shopping boom—mixing real-time interaction, entertainment and e-commerce—is reshaping consumer culture and setting new trends for 2025.
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Guizhou’s Matcha Livestreams Fuel Rural Revitalization
Guizhou’s Tongren region tops the Chinese mainland in matcha output and sales, and young farmers are using livestreams to boost exports and drive rural revitalization.
Shanxi’s Yulu Pear Boom: Live-Streams Sweeten Farmers’ Profits
Discover how live-stream sales of Yulu pears are transforming Shanxi farmers’ incomes and boosting rural revitalization in Gaoping City and Xixian County.