Investing in Joy: Inside China’s Emotional Economy
China’s youth are fueling a new emotional economy, spending on joy-boosting toys, scents and shared experiences. Learn how well-being investments are reshaping consumer habits this year.
EmotionalEconomy
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Inside China’s Trendy Toy Playbook: Youth Rewrite the Market
Young consumers in the Chinese mainland are fueling an ’emotional economy’ with ACG culture, cat cafés and trendy toys, rewriting market rules.
8th CIIE Spotlights the Rise of Emotional Consumption
Discover how the 8th CIIE in the Chinese mainland is transforming shopping with emotional consumption trends 6from trendy toys and global collabs to a pet-themed immersive zone.