The International Olympic Committee (IOC) hosted an online press conference on Thursday, where IOC President Kirsty Coventry shared her fresh approach to connecting the Olympic Movement with younger generations. Answering questions from CGTN Sports Scene's Zhu Mandan, Coventry emphasized the importance of engaging with new environments like esports and TikTok.
"We know that we have to find new, innovative ways," she said, highlighting the role of the recently launched AI Agenda in bridging communication gaps. Drawing on a conversation with her niece, Coventry underscored the need to decode new digital languages that resonate with youth. 🚀
Looking ahead, Coventry is set to visit the Chinese mainland during the 15th National Games in Guangdong, as well as the Hong Kong Special Administrative Region and the Macao Special Administrative Region in November. This tour underscores her commitment to making the Olympic Movement universally accessible and dynamic. 🌏
Her visionary blend of tradition and technological innovation aims to inspire a tech-savvy generation ready to redefine the world of sports. Stay tuned for more updates as this exciting journey unfolds!
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IOC President Coventry on how Olympic Movement can engage with youth
cgtn.com
