Exciting news for sports fans and tech enthusiasts alike! On Monday, China Media Group (CMG) signed a Memorandum of Understanding with Fondazione Milano Cortina 2026, the official organizing committee of the 2026 Milano Cortina Winter Olympics. This agreement makes CMG the official rights-holding broadcaster of the Games.
The pact paves the way for expanded collaboration in news coverage, program production, promotional campaigns, event organization, and personnel exchanges. With plans to integrate cutting-edge AI and 8K ultra-high-definition broadcasting, viewers can expect an immersive and truly next-level Olympic experience.
Beyond the technology and sports action, this partnership is a celebration of cultural exchange. By actively promoting Olympic values, the agreement aims to foster deeper mutual understanding and lasting friendship between the Chinese and Italian people, especially as it coincides with the 55th anniversary of China–Italy diplomatic relations.
This dynamic collaboration blends innovation, culture, and sports in a way that resonates with today’s global youth. Stay tuned for more updates as CMG and Fondazione Milano Cortina 2026 bring the Winter Olympics to life in fresh, exciting ways! ⚡🏂
Reference(s):
CMG signs agreement of cooperation with Fondazione Milano Cortina 2026
cgtn.com
