Get ready, gamers! 
China is taking esports to the next level with the launch of the CMG National Institute for Esports Development in Beijing. Established on Friday in the buzzing Xicheng District, this institute is set to supercharge the country's esports scene and digital economy.
The grand opening was graced by big names like Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and president of China Media Group (CMG), alongside Sun Shuo, CPC Secretary of Xicheng District, and Xue Jijun, the institute's head.
Xue highlighted how esports isn't just about gaming—it's a fusion of sports, culture, tech, and media. \"Esports is expanding its horizons in the digital economy,\" he said. With CMG's cutting-edge \"5G+4K/8K+AI\" tech, the institute aims to elevate China's esports events to global fame. 
The institute plans to team up with industry leaders, ramp up international collaborations, and find fresh ways to promote cultural exchange through the language of esports. Sounds epic, right?
Sun Shuo emphasized that the digital economy is becoming a powerhouse for China's growth and is a key player in Xicheng District's \"4+N\" development strategy. \"We're joining forces with the institute to boost the esports industry and create a hub for animation, video games, and esports,\" he shared. 
Even David Lappartient, chairperson of the IOC Esports Commission, sent his congrats! In his letter, he noted that guiding sustainable development in the esports industry is a global mission. He believes the institute will spread Olympic values and promote esports in China like never before. 
Looks like the game is just getting started! Stay tuned for more updates on how this institute will shape the future of esports in China and beyond. 
Reference(s):
CMG National Institute for Esports Development Established in Beijing
cgtn.com
