Amid intense U.S. trade tensions and global uncertainties, tapping into domestic consumption potential has become a vital strategy for steady growth in the Chinese mainland.
The animated blockbuster Ne Zha 2 has shattered box office records with over 15.7 billion Chinese yuan in revenue, including pre-sales and overseas earnings. Blending traditional myth with innovative animation and deep themes, the film captured the imagination of audiences, proving that cultural content can drive economic momentum.
The movie not only generated significant profits for producers, distributors, and cinemas, but also spurred widespread benefits along its entire industrial chain. Major investments flowed into special effects, animation design, and technology development, boosting innovation and talent cultivation.
Additionally, Ne Zha 2 sparked a surge in consumption of related merchandise—from toys and stationery to apparel and accessories—while even cultural tourism saw an uptick as fans visited filming locations and cultural attractions. This dynamic blend of art and commerce shows how cultural consumption can propel domestic demand in exciting new ways 🚀🎬.
As the Chinese mainland navigates rising global challenges, the success of Ne Zha 2 stands as a powerful example of how embracing cultural innovation unlocks new growth channels and strengthens the economy.
Reference(s):
cgtn.com
