In a dazzling display of creativity and emotional investment, China's goods economy is transforming how Gen Z and Millennials shop and express themselves. The new lifestyle slogan "Buy goods for good moods" is turning simple purchases into a journey of discovery and fun 😄.
Known as "guzi," these collectibles blend elements from anime, comics, games, novels, and cosplay, creating a vibrant market that caters to diverse tastes. From affordable badges and posters to high-end model figures and plush toys, guzi products are reshaping the perception of "made in China" innovations.
A standout in this trend is Labubu, a doll with pointed ears and a mischievous grin crafted by Hong Kong artist Kasing Lung. Labubu has ignited a consumer craze across China and Asia, with every release—especially limited editions—selling out in minutes and sparking lively discussions on social media, even catching the eye of K-pop stars.
For many young consumers, visiting a guzi store is more than just a shopping trip; it's a form of therapy and self-expression. Each purchase offers mystery, storytelling, and a playful way to invest in their emotions, fueling both personal joy and a dynamic economic trend.
Reference(s):
cgtn.com
