Hey, trendsetters and travel buffs! Lijiang, one of the stunning gems in the Chinese mainland's Yunnan Province, is redefining the tourism scene with a blend of rich tradition and modern innovation. ✨
On March 19, Chinese President Xi Jinping visited Lijiang and praised how the city has woven ethnic treasures like Dongba culture and Mosuo customs of the Naxi people into a vibrant tourism experience. Local projects—such as cultural courtyards, ancient music clubs, and immersive festivals—offer visitors an authentic taste of Lijiang’s heritage.
But that's not all! Lijiang is stepping into the future with a smart town initiative that brings cutting-edge technology to age-old charm, making travel easier and more enjoyable for everyone.
The city is also breaking new ground with innovative tourism formats like health, rural, and exhibition tourism. International brands such as Hilton add a touch of global flair, while nearly 300,000 local residents benefit from a booming sector that has seen visitor numbers hit 80.6 million and spending reach 138.3 billion Chinese yuan.
Additionally, the "Yunnan Talent Support Program" is cultivating creative minds to further merge cultural heritage with tourism innovation. From tea tours and floral excursions to coffee trails, these efforts are sparking rural revitalization and creating exciting new travel routes. 🌸🍵
This dynamic fusion of history, technology, and entrepreneurship is setting a fresh benchmark in cultural tourism. For those eager to explore unique destinations and authentic experiences, Lijiang is calling!
Reference(s):
cgtn.com
