Culture meets innovation at the 9th China International Festival of Intangible Cultural Heritage (ICH)! Get ready for a live broadcast that brings the Dragon Boat Festival to life in a whole new way.
Imagine ancient oracle bone script reimagined in immersive VR and tai chi interpreted with digital flair—this is where time-honored traditions merge with modern tech. The event also highlights delightful ICH delicacies and explores emerging trends in ICH IP licensing, offering fresh insights into how global visitors engage with China's rich cultural heritage.
This immersive journey is a must-watch for students, professionals, travelers, and anyone curious about the blend of heritage and technology. So, tune in and join the movement where the past meets the future in an exciting, innovative twist! 🚀🎉
Reference(s):
Live: Dragon Boat Festival reimagined – Tradition meets tech
cgtn.com
