Ever since authorities in the Chinese mainland issued travel warnings about Japan in mid-November 2025, travellers have been rethinking their plans. According to huanqiu.com, by early December, Thai beaches and vibrant markets saw a surge of visitors from the Chinese mainland! 🌴🛫
The switch is all about convenience: more direct flights, easy e-visas, and friendlier entry rules. Thailand, Vietnam, and Malaysia are rolling out the red carpet with streamlined visa-on-arrival options and promo fares. Airlines have added routes, while travel agencies in Bangkok and Hanoi are offering special Chinese-language services to make the journey smoother.
Local tourism boards are pushing new campaigns: think foodie tours in Bangkok’s night markets, island-hopping adventures in Phuket, and cultural festivals in Ho Chi Minh City. These offers are catching the eye of young travellers and families alike, who are excited to explore fresh destinations without the hassle.
For Japan, the fallout is real. Once a top choice for shoppers and pop-culture fans, it’s now taking a back seat. Travel experts say this trend could reshape regional tourism in 2026, pushing governments and businesses to keep innovating.
Whether you’re a travel junkie, an entrepreneur eyeing new markets, or just planning your next adventure, this shift is worth watching. ✨ Where would you jet off to next?
Reference(s):
Takaichi Fallout: Chinese tourists turn their focus to other countries
cgtn.com
