The summer movie scene is heating up as two comedy films push their release dates forward to kick off the season with a laugh! Fans are buzzing over new strategies in film releases, and the spotlight is on "You Are the Best" by Jiang Wen and "The Lychee Road" by Da Peng.
Both films, helmed by veteran Chinese actors turned directors, are set to debut on Friday, July 18 – a week ahead of their originally planned release dates. Early preview screenings of "The Lychee Road" have garnered rave reviews, with pre-sale box office earnings hitting nearly 40 million yuan (around $5.5 million) as of July 15. 🎥🍿
This early advance release signals a spirited race for summer blockbusters, inviting movie lovers to catch these comedies before the season really kicks into full gear. Grab your popcorn and get ready for an unforgettable summer at the movies!
Reference(s):
Comedies lead advance releases to kick off summer movie race
cgtn.com
