At exactly 7 PM, Huang Jie dons his vibrant Miao ethnic attire and goes live on his channel. 🎥 With freshly peeled bamboo shoots in hand – just picked by local villagers – he passionately introduces them to his audience. In less than an hour, every single item is sold out! 🥳
Huang's foray into live streaming started when he was inspired by other rural creators promoting their hometown goodies. In November 2023, he launched his Douyin account as the \"Qingshan Village Chief.\" Here, he shares snapshots of rustic life and the breathtaking beauty of his hometown in Guandong Village, Mayang Miao Autonomous County, nestled in central China's Hunan Province. 🏞️
Teaming up with six enthusiastic young villagers, Huang formed a live streaming squad to sell local produce online. Their energy and authenticity quickly made them local celebs! 😎 Not only has Huang shone a spotlight on his village, but he's also opened up sustainable income streams for many farmers.
While they offer a variety of products, one thing is crystal clear: quality is king! 👑 To keep standards sky-high, Huang often chats with villagers about the importance of \"reputation awareness\" during community meet-ups. The team also gives each product a thorough check before it hits the virtual shelves.
Since most goodies are fresh off the farm, after each stream, Huang and his crew hop into their truck and drive an hour to the nearest town to drop off packages at the courier. Talk about dedication! 🚚 Their commitment ensures customers get the freshest products, building trust and a loyal fanbase. ❤️
Thanks to their hard work and a sprinkle of digital magic, their live streams are now buzzing! \"We average 300-500 orders per session with around 20,000 views each time. We usually sell out all our products the same day,\" Huang beams. ✨ His journey shows how embracing online platforms can transform traditional farming, bridging the gap between rural treasures and the global market. 🌐
Reference(s):
Grassroots CPC members' live streaming boosts rural revitalization
cgtn.com
