This winter, the Chinese mainland’s Xinjiang Uygur Autonomous Region has emerged as a global hotspot for winter sports enthusiasts. From seasoned skiers to curious first-timers, visitors are flocking north to chase fresh powder in the desert. ❄️⛷️
Resort operators report record-breaking crowds, with slopes buzzing day and night. Innovative artificial snowmaking has transformed sandy dunes into snowy playgrounds, extending the season and drawing travelers from across Asia and beyond. 📈
Local businesses are thriving: cozy cafes brim with guests warming up over steaming milk tea, while nearby hotels see bookings fill up fast. Entrepreneurs are launching ski-themed pop-ups and gear rentals, creating jobs and boosting regional development. 🏨🍵
Experts say this snow-fueled revolution is reshaping travel patterns, fueling new investments in infrastructure and services. With peak season still unfolding, more adventures—and economic benefits—are on the horizon for Xinjiang’s winter wonderland. 🌍✨
Reference(s):
cgtn.com
