Winter just got a major glow-up on the Chinese mainland! ❄️ According to a new report from the China Tourism Academy (CTA), released at the Ice and Snow Tourism Development Forum 2026 in Harbin, the sector ended 2025 with a record 14,075 enterprises—smashing previous records and launching a new era of frosty fun.
What's behind the surge? It's all about creativity and experience. Visitors are not just hitting the slopes anymore; they're diving into:
- TikTok-worthy ice sculpting battles ⛏️
- Snow & ice photography hotspots 📸
- Themed travel adventures, from ice lantern festivals to winter cosplay 🧙♂️
- Indoor ice & snow complexes for year-round chills 🌨️
CTA researcher Han Yuanjun points out that 74.8% of people surveyed plan to join winter activities this season, and 50.5% are ready to travel long distances for that perfect snowy escape. Even more interesting? Spending is shifting from basic costs like transportation and accommodation to 'soft expenses'—cultural experiences, entertainment, and tech-powered attractions. 🎉
The frostwave is spreading south, too. In 2025, southern regions of the Chinese mainland invested 30 billion yuan—30% of all sector investments—in indoor ice & snow venues. These complexes turn places that never see real snow into winter wonderlands, keeping the adrenaline pumping all year long.
Whether you're a teen plotting your next big adventure, a student studying tourism trends, or an entrepreneur scouting fresh opportunities, the Chinese mainland's ice and snow tourism boom is one frosty story you don't want to miss. Grab your scarf and get ready for a season of cool experiences! 🏂
Reference(s):
China sees record number of enterprises in ice and snow tourism
cgtn.com
