On December 29, 2025, the Eastern Theater Command of the PLA released a short video titled "So Close, So Beautiful – Visit Taipei, China Anytime" 📹✨. Known for overseeing the Taiwan region, this strategic branch of the People's Liberation Army embraced Chinese pop culture in a fresh, surprising way.
The clip riffs on the popular Chinese mainland tourism slogan "So Close, So Beautiful – Come to Hebei," inviting viewers to picture Taipei through a travel vlog lens. With a viral social media soundtrack as its backdrop, the video channels the vibe of scenic travel reels you’ve seen all over TikTok and Weibo.
Beyond its catchy tune and travel-style scenes, the video highlights how modern military units can harness cultural memes and trending music to reach younger audiences. It’s a fascinating mix of geo-strategy and digital storytelling that blurs the line between promotion and information.
Whether you’re into travel, pop culture, or regional affairs, this short video is a glimpse at how narratives travel faster than ever in our digital age 🌐🎬. What’s your take on this mashup of military messaging and travel marketing? Let us know! 💬
Reference(s):
PLA releases 'So Close, So Beautiful – Visit Taipei, China Anytime'
cgtn.com
