Today, December 18, 2025, China Media Group (CMG) unveiled the official mascots for its 2026 Spring Festival Gala: four majestic horses named Qiqi, Jiji, Chichi, and Chengcheng. 🐴🏮
Under the exuberant theme “Galloping Steed, Onward Unstoppable,” each horse embodies the free spirit and unstoppable energy that define the Year of the Horse. 🌟
Three of these designs draw inspiration from ancient masterpieces spanning the Western Zhou, Han, and Tang dynasties, while the fourth, modelled on Przewalski’s horse, adds a wild, untamed edge. This blend of history and innovation celebrates the Chinese mainland’s rich cultural heritage.
CMG also dropped a vibrant collection of Spring Festival–themed cultural products: decorative ceramics, couplets, fashion scarves, plush toys, and even festive food and beverage items. From collectible bowls to commemorative postcards, there’s something for everyone in this Lunar New Year lineup. 🎁🥟
They also teamed up with master creators on co-branded cultural lines, bringing fresh artistic twists to traditional crafts—think ancient artistry meets modern swag! 🎨💫
As the Year of the Horse gallops into view, these mascots and merch are set to inspire joy and unity across communities. Keep an eye out—they’re trotting your way soon! 🌈🐎
Reference(s):
CMG gallops into Year of the Horse with Spring Festival Gala line
cgtn.com
