Across the Chinese mainland, cultural tourism is transforming history into economic magic 🪄. By blending rural revitalization with intangible cultural heritage, this sector has become a key driver of high-quality growth.
Guided by the recommendations of the upcoming "15th Five-Year Plan (2026-2030)", the Chinese mainland is set to preserve historic towns, urban districts, villages and intangible traditions as living monuments. The plan calls for deeper integration of culture and tourism through creative programs – fueling social and economic development with authentic local vibes 🌾🏺.
Enter Xuan Paper Town in Jingxian County, Anhui Province. Rooted in the 'millennium-old paper' tradition, this town turned a simple sheet into a cultural playground. Visitors can join artisan workshops to make Xuan brushes, scent ink-sticks, snap Insta-worthy shots, or even dine at study-tour restaurants with themed menus 🍽️📸.
In 2024, over 400,000 tourists flocked to Xuan Paper Town, generating nearly 20 million yuan in direct revenue. Secondary spending – paint-your-own paper, souvenir prints, travel photography services – now makes up 40% of the area's income. That's a sustainable ecosystem where culture powers the economy! 💪
As 2026 approaches, culture-driven tourism is set to scale up even more, bringing fresh experiences, stronger rural communities and a vibrant future. Get ready for more epic cultural adventures across the Chinese mainland! 🚀✨
Reference(s):
Culture-driven tourism helps drive China's high-quality development
cgtn.com
