CGTN's BizFocus series is shining a spotlight on the tea beverage boom in the Chinese mainland. In episode 135, journalist Vivienne Nunis follows the supply chain of a Central China-born lemon drink brand that sells each cup for just $1 and still powers a billion-dollar empire. 🍋💰
From the orchards of Central China to your local shop, here's how they keep costs low and margins high:
- Direct farm partnerships 🌱: Cutting out middlemen to lock in stable lemon prices.
- Lean regional logistics 🚚: Fast, efficient deliveries that save on shipping.
- Digital-first experience 📱: App-based orders and minimalist storefronts reduce overhead.
This year, brands like Hey Tea, Mixue Bingcheng, and Nai-snow have also ridden the tea wave, proving that smart sourcing and bold pricing can captivate global audiences. By balancing quality ingredients with a tight supply chain, this Central China startup turned a simple $1 lemon drink into a blueprint for billion-dollar success.
As the global thirst for creative beverages grows, this story shows how innovation and efficiency can brew big wins. Cheers to sipping smarter! 🎉🍹
Reference(s):
BizFocus Ep.135: How a $1 lemon drink powers a billion-dollar business
cgtn.com
