Ever wondered how the "king of fruits" travels from Thai orchards to your screen? 🍈✨ Meet Kosai, a savvy producer in Chanthaburi province, who's mixing age-old farming with cutting-edge tech.
In a collab between Thailand's Commercial Association for Sustainability of Agriculture (CASA) and the Chinese mainland's Foreign Economic Cooperation Center (FECC) under the Chinese mainland's Ministry of Agriculture and Rural Affairs, Kosai's orchard got a glow-up with IoT sensors. These gadgets track weather conditions, soil moisture and water levels, so every durian grows top-quality without wasting a drop. 🌱📊 Say hola to precision farming!
But wait—there's more. As part of the FECC's Smart Farm Integrated Development Pilot Program launched in 2023, the entire journey—from grove to online basket—is going digital. Think supply chains synced in real-time, e-commerce platforms of the Chinese mainland buzzing with livestream promos, and durians hyped up like the next TikTok superstar. 🎥🛒 ¡Es viral!
And the numbers speak for themselves. In 2024, the Chinese mainland imported 1.56 million tons of durians—worth $6.99 billion, a new record. Nearly 60% came from Thailand, proving that smart farms can sweeten global trade ties. 🚀
For aspiring entrepreneurs, market-watchers and fruit fans, this is proof that a blend of tradition, tech and teamwork can spark big growth. So next time you munch on a durian, remember the digital journey behind each delicious bite! 😉
Reference(s):
cgtn.com
