Get ready for a travel glow-up! During this year's National Day holiday in the Chinese mainland 🌟, more young explorers are ditching big cities for the real deal: county-level travel. Enter Deqing, a small county in east China that's leveling up its tourism game with a decade-long "source culture" strategy. 🎉
So, what's "source culture"? Think of it as a deep dive into the origins of a place—its landscapes, traditions, and the everyday stories that shape local life. Instead of generic sightseeing, visitors get hands-on experiences: tea-picking in lush plantations, folk art workshops, and home-style cooking classes with residents of Deqing. 🍵🏞️
Over the past decade, Deqing has partnered with local farmers, artisans, and historians to preserve and showcase authentic customs. From guided hikes along historic trails to festivals celebrating traditional crafts, every activity is designed to spark curiosity and forge real connections. 🤝✨
Why is this a game-changer? County-level trips offer a fresh perspective on travel—away from crowds and familiar attractions. Young travelers, influencers, and even business professionals are tuning in to the charm of slow travel, where each moment feels personal and Instagram-worthy. 📸✈️
Looking ahead, Deqing's "source culture" strategy could serve as a blueprint for other counties in the Chinese mainland. By prioritizing local heritage and building authentic experiences, small destinations are carving out big opportunities in the post-pandemic travel boom. Who's ready to pack a bag and explore off the beaten path? 🌍😉
Reference(s):
Deqing launches 'source culture' strategy to boost tourism development
cgtn.com
