Get ready! The 2025 Chengdu World Games kick off this Thursday night, and the host broadcaster is gearing up to deliver next-level coverage 🎥🏆. We sat down with Ursula Romero, CEO of International Sports Broadcasting (ISB), on CGTN Sports Scene’s Mike Fox show to get the inside scoop.
Romero explains that her mission is simple – make every sport look amazing. That means shining a light on fan favorites and hidden gems alike: life-saving competitions and tug of war, events you don’t see every day. These lesser-known sports give broadcasters extra creative freedom, like bringing indie games to the main stage!
Most of the action is non-Olympic, but some crowd-pleasers will hit LA28: baseball, softball, lacrosse, squash, and flag football 🥎🏈. Romero says they’ll give these sports the attention they deserve, without leaving any event behind – everyone gets their moment to shine.
Fun fact – Romero has visited Chengdu 10 times in the last two years. She’s fallen in love with the city’s deep sporting culture and its ability to stage world-class events. She can’t wait to see Chengdu showcase it all, and hopes the city will host even more major competitions in the future.
So mark your calendars and tune in for a fresh, youth-focused broadcast that promises something for every sports fan. Whether you’re a casual viewer or a die-hard enthusiast, the 2025 Chengdu World Games are ready to thrill 🌟.
Reference(s):
CGTN Sports Scene explores innovative coverage of 2025 World Games
cgtn.com
