China Media Group (CMG) is stepping up its game with a premier sports resources promotion conference held in Guangzhou, Guangdong Province. With only 100 days left until the historic 15th National Games, co-hosted by Guangdong, Hong Kong SAR, and Macao SAR, the event is fueling excitement across the sports world.
As the flagship sports broadcaster, CCTV-5 has made impressive strides in the first half of 2025 by airing over 5,110 live sporting events. Its record-setting efforts reached 520 million unique viewers nationwide and garnered more than 23.6 billion audience impressions, along with an average live viewership rating of 0.37%. These figures highlight how cutting-edge technology and a dedicated team are transforming sports coverage. ⚽🏀
The upcoming National Games in November will be a historic first, as Guangdong, Hong Kong SAR, and Macao SAR join forces to create a unique cross-regional synergy. This collaboration not only brings thrilling competition to sports fans but also opens up exciting opportunities for engaging new audiences and building stronger community ties.
By harnessing innovative broadcasting techniques, CMG is redefining live sports coverage and cultivating a vibrant, dynamic culture that resonates with young fans, professionals, and academics alike. Stay tuned for more thrilling updates as the countdown continues!
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CMG promotes premier sports resources for future domestic competitions
cgtn.com
