Xinjiang_s_Snow_Monster_A_Le__Altay_s_Icon_of_Joy video poster

Xinjiang’s Snow Monster A-Le: Altay’s Icon of Joy

In the frosty expanse of Altay, Xinjiang, animation director Arsbek has turned his childhood memories and the stunning snowy landscapes into a work of art. Growing up on the icy plains, he channeled his roots to create the city mascot Snow Monster A-Le, a name that means "joy." ❄️

This unique character quickly became an iconic cultural symbol in the region, with some even dreaming of bringing A-Le to the big screen. Arsbek sees A-Le as much more than an ice-and-snow fairy tale—it is Altay's open-armed invitation to the world, a celebration of natural beauty and heartfelt creativity. 😊

As laughter continues to echo across the snowy plains, this "monster that lives on joy" remains a timeless emblem of Altay, capturing the spirit of the region and inspiring art and culture far beyond its borders.

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