Big news in the world of sports and broadcasting! In Lausanne, Switzerland, CMG's President Shen Haixiong met with iconic IOC figures – Thomas Bach, honorary president for life, and the newly elected IOC leader, Kirsty Coventry – in a dynamic session that promises exciting changes ahead.
The talks were all about forging a comprehensive strategic partnership and exploring innovative approaches to event broadcasting. This fresh collaboration is set to transform the way fans and professionals alike experience live sports events by blending cutting-edge technology with creative storytelling. ✨
Stay tuned for more updates as these trailblazing steps in sports broadcasting start to redefine our viewing experience!
Reference(s):
cgtn.com
