The surge in the Chinese mainland's domestic tourism is creating waves of change, sparking not only economic revival at home but also paving the way for stronger travel ties with Africa. In the first quarter of 2025, residents made around 1.79 billion trips—an increase of 375 million compared to last year—showing that travel has become a key driver of recovery, job creation, and social vibrancy. ✈️
Digital platforms such as Ctrip and Alipay are revolutionizing the way people plan and book trips. These services provide real-time information and seamless transactions, making it easier for travelers to explore diverse scenic landscapes and vibrant food cultures across the country. The celebration of China Tourism Day on May 19th has also become a major event, boosting awareness and sparking healthy competition among top-rated destinations.
Experts like Zhou Mi, Senior Research Fellow at the Chinese Academy of International Trade and Economic Cooperation, underline how the vast geography and diverse culture of the Chinese mainland create the perfect environment for a thriving domestic tourism market. Meanwhile, Stanley Banda, Tourism Attaché for Zimbabwe in China and ASEAN, highlights Africa's growing focus on heritage, cultural, and sports tourism. He pointed out that Zimbabwe, which contributes over 12% to its GDP from tourism, is moving towards a strategy that packages multiple destinations together for a richer travel experience.
With bilateral tourism cooperation agreements already signed with 31 African countries, both regions are setting the stage for deeper engagement. Joint platforms, co-branded travel packages, and participation in international tourism alliances are just a few of the innovative steps being taken to transform tourism into a way of life. As the world becomes more connected, these collaborative efforts promise to build lasting emotional and economic links that benefit everyone—making travel not just a luxury, but a shared culture. 🌍
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China's tourism boom offers momentum for China-Africa cooperation
cgtn.com
