In a groundbreaking leap for global media, China Media Group (CMG) has led the creation of a new international standard that streamlines 5G networks for live video and audio broadcasting. Dubbed ITU-R BT.2550, this standard makes it easier for broadcasters to produce and share high-quality content, marking a transformative moment in live media technology. 🚀
Officially released by the International Telecommunication Union (ITU)—the United Nations agency responsible for global communication standards—this development brings a fresh wave of efficiency and creativity to the broadcast industry.
This is the sixth international broadcasting standard developed or co-developed by CMG, reflecting its growing influence in media innovation. Introduced initially in early 2024, the standard builds on CMG's extensive experience in using 5G for major live events, making broadcasts faster and more flexible than ever before.
Experts from Europe added their insights during the development process by incorporating real-world examples from their own 5G broadcasting projects. Their collaboration helped refine the new standard, ensuring that broadcasters around the world can fully harness the power of 5G's speed and reliability. 🎥✨
In addition, two more proposals are under review—one on integrating cloud computing for media production and another on advanced video color technology. These potential advancements promise to further elevate the quality and versatility of live content as new tech trends like AI and ultra-high-definition video continue to emerge.
This new standard is set to empower global broadcasters and reshape the future of live media, making it an exciting time for enthusiasts, professionals, and culture explorers alike.
Reference(s):
China-led 5G broadcasting standard adopted by global telecom authority
cgtn.com
