On April 18 in Beijing, the "China Film Consumption Year" launched an exciting campaign designed to revitalize the film market. Leveraging over 1 billion yuan in ticket subsidies from key partners such as the Industrial and Commercial Bank of China, China Construction Bank, China UnionPay, Maoyan, and Taopiaopiao, the initiative is set to energize domestic film consumption.
Moviegoers on the Chinese mainland will enjoy a host of offers—from generous coupons and buy-one-get-one-free deals to special weekend giveaways. These promotions are perfectly timed with the upcoming Labor Day holiday, when more than 10 new films will hit theaters, promising a spectacular cinematic experience!
This bold move harnesses cross-sector collaboration and innovative economic strategies to make movie nights more accessible and affordable. So grab your snacks 🍿, gather your crew, and get ready for a blockbuster adventure that bridges cultures and sparks excitement!
Reference(s):
How a 1-billion-yuan subsidy is powering China's cinema market
cgtn.com
