Since the Spring Festival, China’s cultural industries, especially film and cultural tourism, have been on a roll, fueling impressive growth in the service consumer market. 📈
Even after the holiday buzz died down, Spring Festival movies kept the momentum going with box office revenues hitting new highs. A standout example is a cinema in Guiyang, southwest China, which upgraded to one of Asia’s widest IMAX-GT screens. This ultra-clear, immersive display has attracted movie lovers, making the cinema’s single-day box office outperform others nationwide for several days in a row. 🎥🍿
Dai Ao, a frequent moviegoer, shared his excitement: “The all-encompassing surround sound and enormous screen deliver a visually stunning experience.” His enthusiasm mirrors the growing trend where film success is sparking movie-inspired travel and culinary adventures. 🛫🍜
Popular destinations like Xi’an in Shaanxi Province and the Yin Ruins in Henan Province are seeing a surge in visitors. People are flocking to nearby hotels, restaurants, and cinemas, creating new opportunities for dining and cultural tourism. 🕌🏨
The ripple effect doesn’t stop there. Related industries such as cultural and creative design, trendy toys, and collectibles are booming. For instance, the hit movie “Ne Zha 2” has built a full industrial chain from creative IP to design, production, and retail. A Hunan-based enterprise has launched a dedicated “Ne Zha Line,” producing and shipping around 250,000 collectibles daily to meet the nationwide demand. 🎁✨
Currently, the annual operating income of cultural enterprises beyond the designated scale in China has surpassed 14 trillion yuan (about $2 trillion). 💰
Zou Yunhan, deputy director of the Macroeconomic Research Office at the National Development and Reform Commission, highlighted the trend of “film plus,” which showcases new development characteristics and achieves compound growth. “The integration and innovation of business formats and scenes have significantly supported and driven the growth of service consumption,” Zou noted. 🌟
Reference(s):
Film and cultural tourism industries fuel service consumption growth
cgtn.com
