China has launched the \"Travel with Chinese Films\" campaign in the Hong Kong and Macao special administrative regions (SARs) 🎉. The initiative aims to harness the popularity of recent Chinese blockbusters to boost tourism across the country.
Hosted by the China Film Administration and China Media Group (CMG), the campaign seeks to develop themed travel routes that invite overseas tourists to explore China's natural and cultural landscapes. By tying in the allure of Chinese cinema, this initiative hopes to stimulate interest in Chinese culture and reinvigorate the inbound tourism market 🌏🎞️.
On the launch day, the highly anticipated \"Ne Zha 2\" premiered and quickly became the top animated film at the Hong Kong SAR box office, reflecting the strong synergy between film success and tourism promotion 📈🎬.
Prominent travel service companies, including China Travel Service (Hong Kong) Limited and Ctrip Group, set up booths at cinemas, introducing fans to the filming locations of \"Ne Zha 2\". They unveiled special travel routes and packages designed to attract movie enthusiasts and curious travelers alike. The interactive booths piqued the interest of many moviegoers and visitors, eager to learn more 🌟🛫.
\"Ne Zha 2\" has not only captivated audiences with its impressive production and storytelling but also inspired viewers to visit the Chinese mainland. Steven Choi, an American resident in Hong Kong, expressed his excitement about exploring the film's locations. Meanwhile, Carlson and Danny, two foreigners living in the Macao SAR, were thrilled by the cultural elements depicted in the film. Carlson looks forward to enjoying local delicacies and visiting filming sites, while Danny plans to explore the Sanxingdui Museum to delve into China's ancient history 🏞️🍜.
As Chinese blockbusters continue to gain worldwide popularity, the campaign aims to expand to more countries and regions, drawing a larger number of overseas visitors to China. This strategy not only supports China's film and tourism industries but also serves as a vibrant showcase of Chinese culture to the world. Zhou Yuxi, head of Ctrip Group's marketing department, highlighted that the innovative \"movie + tourism\" cooperation model encourages tourism growth and reflects the confidence in Chinese culture, attracting tourists both domestically and internationally 💪✨.
Reference(s):
'Travel with Chinese Films' campaign held in Hong Kong, Macao SARs
cgtn.com
