🎬 The Chinese animated sensation, Ne Zha II, has soared past 12 billion yuan (about $1.66 billion) as of February 17, smashing records and climbing into the top 10 highest-grossing films of all time! 🏆 This epic feat makes it the only non-Hollywood blockbuster to join the ranks of giants like The Lion King, Avatar, and Titanic.
Domestically, Ne Zha II has dominated China’s box office, setting new milestones in Chinese cinema history. But the excitement doesn’t stop there! 🌟 The film made a powerful international debut on February 14 in North America, breaking into the top five of the weekend box office charts, according to Comscore.
U.S. animator Sheila Sofian shared her excitement, saying, \"I'm so impressed on so many different levels with the accomplishments of this particular film. The production design, sound design, and music are phenomenal. The story kept me on the edge of my seat the whole time!\" 🎉
Riding the wave of this success, the \"China Travel with Chinese Films\" campaign was launched at the China National Film Museum in Beijing. 🏯 This initiative aims to blend the magic of Chinese cinema with travel, leveraging the popularity of New Year blockbusters and new visa-free transit policies to attract more international visitors.
Hosted by the China Film Administration and China Media Group (CMG), and organized by CGTN and the Film Channel Program Center, the campaign promotes a unique \"film + tourism\" experience. It integrates film screenings, international film festivals, and themed travel routes, offering fans a chance to explore China's rich culture and stunning landscapes through their favorite movies. 🌏✈️
Jiang Qiudi, head of CMG’s Europe Bureau, highlighted the campaign’s global reach, stating that CMG will use its extensive network to promote Chinese films and tourism around the world. This collaboration aims to create immersive experiences that connect audiences with China’s vibrant film culture and breathtaking destinations.
Representatives from CMG, the Film Bureau of the Publicity Department of the Communist Party of China Central Committee, major Chinese film companies, travel agencies, and the Silk Road International Film Festival attended the launch event, showcasing the strong synergy between film and tourism industries.
Reference(s):
cgtn.com
