🎉 Big news in the world of sports broadcasting! The International Olympic Committee (IOC) President Thomas Bach has officially awarded accreditation to China Media Group's (CMG) international broadcast signal production team for the upcoming Milan-Cortina 2026 Winter Olympics.
Bach praised CMG for their outstanding contributions to the Olympic broadcasting landscape, highlighting their ability to deliver high-quality services to global broadcasters and media organizations. He emphasized CMG's leading sports broadcasting capabilities and their crucial role in promoting the Olympic spirit worldwide.
Reflecting on past collaborations, Bach recalled CMG's partnerships with the IOC during major events like the Tokyo 2020, Beijing 2022, and Paris 2024 Olympic Games. He expressed excitement for CMG's innovative use of cutting-edge technologies, including artificial intelligence, immersive 3D audio, and 8K ultra-high-definition broadcasting. These advancements are set to enhance Olympic coverage and provide audiences with an unparalleled viewing experience.
As the countdown to Milan-Cortina 2026 begins, fans can look forward to state-of-the-art broadcasts that bring every thrilling moment of the Winter Olympics right to their screens. Stay tuned for more updates on this exciting collaboration! ❄️🏂📺
Reference(s):
cgtn.com
