Hey amigos! 🎿 Have you heard? China's ice and snow economy is on a serious rise, and it's cooler than ever! ❄️ From skiing down snowy slopes to ice skating under starry skies, more and more people are embracing the chill and loving every minute of it.
So, what's fueling this frosty frenzy? 🤔 Well, as life gets better and we all start paying more attention to our health and happiness, icy sports are hitting the spotlight. Think about it: not only do these activities pump up your adrenaline, but they also get you out in nature, soaking up those epic mountain vibes. 🏔️
People are all about living their best lives, craving new experiences that are fun and fitness-friendly. Ice and snow sports tick all the boxes! They're exciting, refreshing, and let's be honest, who doesn't want that perfect snowboarding selfie? 📸
But it's not just about the good times. This snow surge is revving up the economy big time! 💰 Back in 2015, the ice and snow industry in China was worth a cool 270 billion yuan. Fast forward to 2024, and it's expected to hit a whopping 970 billion yuan! 🚀 And guess what? By 2025, it's projected to reach 1 trillion yuan! That's some serious cash flow, all thanks to the snow glow-up. ❄️💎
Government policies are also giving this icy industry a big thumbs up. 👍 They're aiming for 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030. With support like that, the sky's the limit! Or should we say, the peak of the mountain? 🏔️😉
Already, over 313 million people are hitting the ice and snow sports scene, and that number is expected to soar past 400 million by 2025. That's like the entire population of Latin America grabbing a snowboard and joining the fun! 🎉
So, whether you're a thrill-seeker looking to carve up the slopes or just someone who loves a good winter wonderland, China's ice and snow economy is where it's at. Time to bundle up and join the cool crowd! ☃️❄️
Reference(s):
The rise of ice and snow economy: New engine of China's consumption
cgtn.com
