Winter is coming, and it's bringing more than just snowflakes to Northeast China! ❄️ Harbin City is bustling with energy as the 9th Asian Winter Games approaches, turning the region into a winter wonderland that's giving Elsa a run for her money. ⛸️🎿
\"Yesterday, the shelves were still full, but today there are only a few snowboards left! I have to arrange for replenishment overnight,\" exclaimed Dong Baiquan, head of a sporting goods company in Harbin. 🏂 The surge in demand has been like a blizzard of business for Dong, whose sales skyrocketed from 7 million yuan (over $970,000) two years ago to over 10 million yuan (about $1.4 million) this year. 💰
Years after the 2022 Winter Olympics ignited a passion for ice and snow sports across the Chinese mainland, the fervor hasn't cooled down one bit. With the icy season rolling in and the Asian Winter Games on the horizon, Harbin and other regions in Northeast China have become the ultimate hotspots—or should we say, coldspots—attracting winter sports enthusiasts from all over. 🏔️🌍
From helmet and goggles sales soaring to ice rinks and ski slopes buzzing with activity, it's clear that winter sports are more than just a seasonal fling—they're a year-round love affair. ❤️ Whether you're a pro hitting the slopes or a newbie trying not to faceplant on the ice, Harbin is the place to be this season. So grab your gear, embrace the chill, and join the frosty fun! ☃️🎉
Reference(s):
How Asian Winter Games opens new channel to revitalize NE China
cgtn.com
