China's Spring Festival, the most cherished traditional celebration, is not only a time for family reunions but also a major driver of consumption. This year, with New Year's Eve declared as a statutory holiday, the Spring Festival break has been extended to eight days, unlocking more opportunities for businesses to thrive.
🎉 Extended Holiday Fuels Tourism Boom
The extended eight-day holiday has sparked a surge in tourism enthusiasm. According to the Ministry of Transport, this year's Spring Festival travel rush is set to break records, with cross-regional travel expected to reach 9 billion trips over the 40-day period.
During this Spring Festival, many in the Chinese mainland are not only reuniting with family but also exploring travel adventures. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing. ⛷️🇯🇵
Reference(s):
cgtn.com
