🎉 Stocking up on Chinese New Year goodies, reuniting with loved ones, indulging in sumptuous reunion feasts, and attending vibrant temple fairs – it's that time of the year again! China's Spring Festival, the most cherished traditional celebration, is not just about family reunions anymore; it's also a massive driver of consumption. 🧧
This year brings extra excitement! With the Chinese government designating New Year's Eve as a statutory holiday, the Spring Festival holiday has been extended to eight days. That's right, an entire extra day for festivities, creating even more opportunities for businesses to thrive. 🛍️
Extended Holiday Fuels Tourism Boom 🏮
The eight-day holiday has everyone packing their bags! According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach a staggering 9 billion trips! 🚄
Many are making the most of the longer break by combining family reunions with travel adventures. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" says Fang Ying from Lanzhou City, Gansu Province. She's planning to reunite with her family before jetting off to Japan for some epic skiing! 🎿❄️
Reference(s):
cgtn.com
